Jonah Lomu RIP

Jonah Lomu 

Heineken Presents The Jonah Lomu Machine

I highlight a great piece of marketing on occasion but I though of this after hearing the sad news this morning of the passing of a great sportsman.

What is interesting is this film captures what many regarded as one of the nicest stars in the world of Rugby

 

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I hope it won’t be considered in bad taste and just to satisfy the Rugby Fans, here is the reason why his endorsement would mean so much to any brand.

 

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