In business, we make decisions on facts; if the facts are lacking, you test & measure. If the data isn’t there, you wait to make decisions, and you delay, you pause while the KPI (Key Performance Measure) becomes available.
Most of the thousands of SME business owners who have heard me speak will testify to my views on how to prosper. The decisions we need to make to drive our businesses forward. The methods of obtaining a commercial advantage. The areas of opportunity that many companies miss. Or too swamped with the pressures of the day to day to make the most of the opportunity.
So to examine the UK Conservative governments actions, the shared western democracy panic as the first wave of the Covid 19 pandemic hit. Would have been premature.